Joseph Ashburner


Joe is an entrepreneur with over ten years experience building custom PC's, selling PC parts and researching the latest technology on the web. He realized that the Ecommerce revolution had created a unique problem - the buying indecision caused by the endless number of products available online. He set out to solve this problem so that others didn't have to suffer through the pain of endless hours of needless research before making an online purchase. Aside from running ShopNinja around the clock he enjoys video games, electronic music and brainstorming the future of the web.

Matt Garret

Senior Software Editor

Matt is an IT professional with over fifteen years experience supporting network infrastructure and computers, including PC hardware support and maintenance. Decades of experience as a hands on technical contact supporting multiple operating systems has made has knowledge of Windows and Linux second to none and he regularly writes software guides covering the hottest online fads as well as hardware reviews. He is a Senior Editor at ShopNinja responsible for copy editing and news related content and how to guides across the ShopNinja websites.

Luke Mills

Senior Hardware Editor

Luke has a background in electronics and has been building, customizing and overclocking PC hardware for over fifteen years. His significant hands on experience building his own electronic devices has led him to his latest passion building his own drones from scratch and losing them in otherwordly places. Luke spends a lot of his time using has knowledge of electronics to help fix PC hardware and come up innovative cooling methods to fuel his addiction for overclocking. A natural tech guru, Luke's passion for PC hardware and PC gaming is impossible to match.

Caydon Van Eck

Associate Buying Guide Editor

Caydon van Eck is a qualified writer with over five years experience as an online editor researching the latest new technology and PC hardware. A natural technophile, Caydon enjoys researching new tech and writing about it as well as keeping on top of the latest feeding strategies in Dota. Other than spending most of his time in front of the computer reading and writing or immersed in music and gaming, he also greatly enjoys spending time outside, pondering the distribution of various earthly phenomena due to his second passion, Geography.

Jo-Ann Coetzee

Outreach Manager

Jo-Ann is a community marketing specialist who helps to get the word out about ShopNinja to amazing websites and content producers around the world. She is a public relations and marketing guru who's always looking for win-win partnerships with high quality sites and authors. She is also the senior editor for WomensfashionNinja, an upcoming ShopNinja propertly. In her spare time she enjoys music and being outdoors.

Teodora Key

Product Loader

Teodora is responsible for loading products across the ShopNinja websites with the correct specifications and important details to provide the most accurate, helpful and fulfilling content for our readers. She is fascinated by everything happening in the tech world and the innovative technologies that change our lives. She has been working as a product loader and a content editor in this field for over 6 years now. In her free time she enjoys volunteering and gaming.