Established in 2013, ShopNinja  is a premier product comparison publication and app built to  aid consumers in their product research while shopping.

Our site was founded by serial online shoppers with a passion for great deals and taking the blood, sweat and tears out of online shopping. With the age of Ecommerce comes the age of indecision, where we have thousands of different products shoved in our faces for any given shopping category with no one to show make heads or tales of the vast array of options. Until now.

We are all about making your online shopping as easy as possible – from start to finish. The scores assigned to our products and our top picks are based on our editors manually reviewing and aggregating dozens ( or hundreds) of products and their users reviews and critic reviews across the web, combined with their own expert product knowledge, to come up with our top recommendations for each product category and vetical.

With dozens of guides spanning numerous product categories, we’ve poured our hearts into selecting the very best products for you to browse. Our team of experts spend hours researching and writing every week to ensure our guides are kept up to date with all the latest and greatest options on the market. Advanced search features take the pain out of narrowing down on a specific feature or price range. Want a laptop with bluetooth, over 5 hours of battery life and an SD card slot? No problem. Our product search engine does all the heavily lifting for you so you can pick from the best the web has to offer in an instant.


What is the magic formula behind our ‘Ninja Score’?

The Ninja Score is a calculated by taking the average of all critic review scores and all user review scores and then weighting that average based on the number of reviews available. This is done by getting the average of the critic scores, the average of the user scores, and then getting the average of the final user score and final critic score combined and adjusting the resultant score by a ratio based on the number of reviews taken into account.  Confused? Don’t sweat it. We’ve spent years crafting this formula to be as accurate as possible so you have a score you can actually trust. By taking into account both the score of each user review and each critics review, along with the number of user reviews available across a host of different retailers and critic sites, you can rest assured our scores are a number that actually means something. Not convinced? Feel free to send us an email and we’ll happily explain our process in more detail.

Where do I actually buy my product once I’ve found the one I want?

We use links to leading retailers such as Amazon, NewEgg, BestBuy, Amazon and many more in order to make your shopping experience as easy as possible. Simply click the product or other link for each laptop or do a search yourself  on Google. You’ll find everything you need to make your purchasing decision and the best prices possible guaranteed.

Where can I find specials on products?

Due to the ever changing market there are always hordes of deals available where retailers offer huge discounts in order to get rid of unwanted stock. The best bit about these deals is that it usually has nothing to do with the laptops themselves – some units simply don’t sell or the retailer is sitting on a huge amount of stock, giving you the opportunity to get powerful and cheap laptops at a price that would make the manufacturers cringe. It is not uncommon to see products marked down 50% or more on sites such as Amazon. We try and keep all deals up to date so that you are always in the loop when it comes to the latest price cuts.

We have strict editorial standards when it comes to transparency and respecting the needs of our users. For more information please contact us here.

How do you make money?

We receive a commission from retailers for referring traffic and sales to them.  Worried this might skew our product recommendations? We are dedicated to bringing only the best deals and best products to our users and as such our products will use the lowest price available for every single product listed, regardless of the commission that we receive. If you have any complaints or feel a product in one of our guides doesn’t deserve its spot we implore you to please contact us immediately so we can get it sorted for you.

I don’t really understand a lot of this technical jargon – please help?

If you are struggling to make a decision head over to our laptop buying guide for a user friendly breakdown on all elements involved in purchasing a laptop in laymans terms. Better yet, if you are really struggling feel free to drop us a line and we’ll be sure to get back to you as soon as possible with as much help as we can possibly muster.

What are you waiting for? Get shopping and let us be your guide.